Walk into a high school gym on a Friday night, and you’ll see the same setup that’s been there for years. Banners hanging on the walls, logos on the scoreboard, maybe a sponsor sign near the concession stand. It feels normal because it’s been done that way forever. But here’s the uncomfortable truth most people don’t talk about: almost nobody remembers those sponsors. People are there to watch the game. They’re talking to friends, checking their phones, watching their kid pla

Most companies don’t have a sponsorship problem. They have a usage problem. They sponsor events, support organizations, show up at trade shows, buy tables at dinners, put their name in the right places—and still walk away wondering if it was worth it. The event was good. The people were nice. The experience felt right. But when someone asks what actually came from it, the answer is usually vague. “Good exposure.” That phrase has carried many underperforming sponsorships over

Most sponsorship feels safe. Safe usually means forgettable. If you’re investing money into an event, a platform, a conference, a show, a game, a gathering — whatever it is — you have a choice. You can show up quietly and hope someone notices. Or you can show up in a way that makes people feel something. The second option doesn’t require a bigger budget. It requires imagination. Here’s some advice I’d give any sponsor before they sign a check. First: stop asking, “What do

Let’s start with a number most business owners are comfortable with. Five thousand dollars. It’s not pocket change. But it’s also not a massive corporate gamble. It’s the kind of number companies spend on trade show booths, digital ad campaigns, or “let’s test this” marketing ideas. Now here’s the uncomfortable part. Most $5,000 sponsorships never produce $5,000 in value. Not because the event was bad. Not because sponsorship doesn’t work. But because the company treated the

There was a time when getting your logo on something really did feel like a win. Your company name on the event banner. On the program. On the main screen before the keynote. Maybe even on a backdrop where people were taking photos. You could point to it and say, “We’re part of this.” And years ago, that visibility carried more weight than it does now. There were fewer brands fighting for attention. Fewer screens. Fewer layers of noise. Simply being seen in a respected enviro

Let’s be honest. The moment someone says “ sponsorship,” most business owners think one of two things: “Great exposure.” “But how do I know it’s actually working?” That second question is the one that matters. Because sponsorship sounds exciting. Your logo on a scoreboard. Your brand was mentioned during a broadcast. Your company is connected to something energetic and visible. But when the CFO asks, “What did we get for that?” — excitement doesn’t help. ROI does. The problem

If you’ve ever paid for marketing and later thought, “Okay… but what did we actually own after that spend?” you’re asking the right question. Marketing agencies and sponsorship agencies often get thrown into the same bucket because both live in the world of “visibility.” But the two are built on different logic, different outcomes, and different time horizons. A marketing agency is primarily in the business of communication: message, creative, distribution, and optimization.

What It Is Premium fundraising experiences are high-value auction items designed specifically to help schools and nonprofit organizations raise additional funds without added risk or workload. These experiences are typically centered around travel destinations and are offered as optional fundraising opportunities during: Live auctions Silent auctions Online auctions Fixed-price parent, family, or alumni fundraising campaigns They complement existing fundraising efforts and ar

Welcome to the future of events! At MG Event Management , we don’t just plan events—we predict them. And if there’s one thing we know for sure, it’s that event trends are about as stable as a juggling act on a tightrope. From incredible technology to sustainability that feels engaging rather than burdensome, let's explore the trends shaping the world of events in the coming years. Spoiler alert: It's going to be spectacular. 1. Hybrid Events: The Love Child of In-Person and